Head of Marketing · Brand & Content Strategy
Creative work backed by strategy, not guesswork.
I build brands, content systems, and campaigns that connect the visual with the verbal — turning ideas into work that looks good, reads clearly, and actually does something.
Projects I’m proud of
A look at the brands and clients I’ve designed, written, and built for.
Click any image to view it larger.
Trillage
Social media · Video content · Brand guidelines · Print collateral
As the sole marketing lead at Trillage, I own the company’s entire marketing function — from brand strategy to execution. My work spans social media, email, web, video, print, and sales materials, all focused on communicating a new subscription-based revenue model for schools and PTAs.
Result: Built Trillage’s marketing foundation from the ground up, creating the brand, content, and campaign systems needed to support early-stage awareness and customer growth.
Brand System Created from Strategy
Trillage Brand Guidelines
After conducting brand research and leading a strategic brand workshop with the founding team, I developed this brand system to define Trillage’s visual identity, voice, and messaging — creating a scalable foundation for all marketing and growth efforts.
GoDaddy
High-volume social media design
During my time on GoDaddy’s Events & Promotions team, I created dynamic social designs for small businesses across industries. Meeting a daily quota of 20+ designs sharpened my ability to produce polished, strategic, audience-aware creative at speed.
Result: Consistently ranked in the top 1% of the team for quality assurance and queue management while building tools that improved design production efficiency.
Freelance
Event flyers · Social media posts
My freelance work includes promotional materials for Wild Bunch Brewing Co. and social media graphics for a local musician. These projects blended creative design with marketing strategy to build excitement, drive event attendance, and support audience growth.
Result: Created visually driven promotional work that contributed to stronger event attendance, higher engagement, and increased local awareness.
Personal Projects
Invitations · Creative projects · Just-for-fun design
These projects give me room to play, experiment, and create meaningful pieces for friends, family, and myself — from personalized invitations to designs made simply for the joy of making something.
Result: Explored creative styles beyond client constraints while creating thoughtful, personal pieces designed to make everyday moments feel special.
Writing
Brand, marketing, and content thinking.
A collection of blogs and articles spanning community-driven marketing, branding, place identity, and generational trends.
Introducing Trillage
A new chapter in community-driven educational support.
The Ripple Effect
Strengthening schools and businesses through the Trillage network.
Branding for Ireland’s Whiskey Renaissance
A look at identity, storytelling, and category growth.
Place Branding and Why It Matters
How places build meaning, memory, and reputation.
Pepsi vs. Cola
The marketing battle of the century.
Millennials v Generation Z
A look at audience behavior, identity, and communication.
About
Hey, I’m Katelynn.
I’m a graphic designer and content strategist who genuinely loves both sides of the job: the visual and the verbal. To me, a great brand isn’t just one or the other. It’s what happens when the design and the words are in sync, telling the same story in a way that actually sticks.
I’ve built brand systems from scratch, designed hundreds of social graphics under tight deadlines, and written content that had to do real work — educate, convert, and connect. Whether I’m working on a brand guide or a punchy Instagram caption, I bring the same care to every piece.
When I’m not in Adobe Creative Suite, you’ll probably find me at a local brewery, exploring somewhere new in Texas, or making something creative just for the fun of it.
Resume
10+ years across brand, content, design, and marketing strategy.
Currently Head of Marketing at Trillage, with past experience across startups, enterprise, freelance, and agency-style environments.
Open resume PDFCore Skills
Brand Strategy · Content Marketing · Social Media Strategy · SEO · Analytics · Campaign Management
Tools
Adobe Creative Suite · Google Analytics · HubSpot · Hootsuite · Meta Ads
Certifications
HubSpot Social Media Marketing · Hootsuite Social Media Marketing
Contact